Company Analytics Overview
You can view your company's web analytics and audience performance (page views, impressions and reach).
Also, you can view and analyze impressions basis various categories, like geography, devices, channel, placements, and events.
Kindly refer to the steps below in order to view analytics:
Step 1: Select the company from the top left and click on edit/ view:
Step 2: Scroll down the page, under Business Settings, you will find the option Report & analytics:
Step 3: Select the option from the drop-down, you want to refer to, Analytics Dashboard or Audience Overview.
Also, you can sort the data date-wise.
Step 4: You can further explore them by clicking on explore report, and applying filters like date, geography, channel, placement, and events.
Please refer to the below gif for reference:
Events Analytics Overview
Similarly, you can access event performances.
Kindly follow the steps below:
Step 1: Select the required event from the Dashboard.
Step 2: Select the option from the left menu panel (Web Analytics or Audience Overview).
We hope these reports and analytics help you generate more value for your events by creating social buzz among your audience, on your social media links.
Please refer to the below video for more clarity: