Targeted Event Marketing: Leveraging Geographic Insights for Success

Created by 10times Support 10 Times, Modified on Fri, 20 Dec, 2024 at 6:15 AM by 10times Support 10 Times

When planning events, understanding the geographical makeup of your audience is key to effective marketing. By grouping countries into regions and subregions, you can create targeted campaigns that resonate with specific audiences, improving engagement and boosting event success.

This article provides a comprehensive mapping of countries and their respective subregions, offering event organizers valuable insights into where to focus their marketing efforts.

Country vs. Subregion Mapping for Event Marketing

Region	Subregion	Country
Europe	Northern Europe	Denmark, Iceland, Lithuania, Sweden, United Kingdom, Finland, Isle of Man, Ireland, Svalbard and Jan Mayen, Faroe Islands, Jersey, Latvia, Norway, Estonia, Guernsey
	Western Europe	Switzerland, France, Germany, Luxembourg, Netherlands, Belgium, Liechtenstein, Austria, Monaco
	Southern Europe	Vatican City, Macedonia, Portugal, Slovenia, Bosnia and Herzegovina, Kosovo, Spain, Italy, Serbia, Malta, Albania, Gibraltar, Montenegro, Andorra, San Marino, Greece, Croatia
	Eastern Europe	Romania, Bulgaria, Moldova, Poland, Belarus, Ukraine, Hungary, Russia, Czech Republic, Slovakia
Africa	Northern Africa	Algeria, Libya, Egypt, Morocco, Western Sahara, Sudan, Tunisia
	Western Africa	Senegal, Ghana, Liberia, Sierra Leone, Benin, Côte d'Ivoire, Cape Verde, The Gambia, Guinea-Bissau, Mali, Togo, Nigeria, Guinea, Mauritania, Saint Helena, Burkina Faso, Niger
	Eastern Africa	Tanzania, Eritrea, Mayotte, Rwanda, South Sudan, Zimbabwe, Kenya, Seychelles, Madagascar, Somalia, Djibouti, Malawi, Réunion, Uganda, Ethiopia, Comoros, Mozambique, Zambia, British Indian Ocean Territory, Mauritius, Burundi
	Southern Africa	Botswana, Swaziland, Namibia, South Africa, Lesotho
	Middle Africa	Central African Republic, Gabon, Cameroon, Equatorial Guinea, Sao Tome & Principe, Congo, Angola, Chad, Democratic Republic of Congo
Asia	West Asia	United Arab Emirates, Georgia, Iraq, Kuwait, Qatar, Turkey, Cyprus, Jordan, Saudi Arabia, Bahrain, Oman, Syria, Yemen, Israel, Lebanon, Palestine, Armenia, Azerbaijan
	Southern Asia	Bangladesh, Nepal, Bhutan, Maldives, Afghanistan, India, Iran, Sri Lanka, Pakistan
	Central Asia	Kazakhstan, Tajikistan, Turkmenistan, Uzbekistan, Kyrgyzstan
	Eastern Asia	Hong Kong, Mongolia, North Korea, Taiwan, Macau (China), China, Japan, South Korea
	Southeast Asia	East Timor, Indonesia, Cambodia, Christmas Islands, Laos, Malaysia, Singapore, Brunei, Cocos Islands, Philippines, Vietnam, Myanmar, Thailand
Americas	Northern America	Greenland, Bermuda, Canada, Saint Pierre & Miquelon, United States
	Central America	Mexico, Nicaragua, Panama, Honduras, Costa Rica, Guatemala, Belize, El Salvador
	Caribbean	Cuba, Saint Martin, British Virgin Islands, Guadeloupe, Jamaica, Saint Kitts & Nevis, Saint Lucia, Montserrat, Anguilla, Bonaire, Haiti, Netherlands Antilles, Sint Maarten, Saint Vincent & the Grenadines, Dominica, Martinique, Puerto Rico, Turks & Caicos, US Virgin Islands, Aruba, Cayman Islands, Barbados, Saint Barthélemy, Curaçao, Dominican Republic, Grenada, Antigua & Barbuda, Bahamas, Trinidad & Tobago
	South America	Argentina, Chile, Uruguay, Colombia, Peru, Ecuador, French Guiana, Brazil, Venezuela, Guyana, Suriname, Bolivia, Falkland Islands, Paraguay
Oceania	Australasia	Australia, Norfolk Island, New Zealand
	Polynesia	Samoa, Pitcairn Island, Tonga, Tuvalu, American Samoa, Minor Outlying Islands, Tokelau, Wallis & Futuna, Cook Islands, French Polynesia, Niue
	Melanesia	Papua New Guinea, Vanuatu, Fiji Islands, New Caledonia, Solomon Islands
Pacific Islands	Micronesian Region	Guam, Micronesia, Kiribati, Nauru, Palau, Marshall Islands, Mariana Islands

Why This Mapping Matters for Event Marketing

Targeted Outreach: Focus your efforts on the regions that matter most to your event, ensuring your marketing resonates with local audiences.
Efficient Resource Allocation: Optimize your budget and resources by targeting specific countries or regions with tailored messaging.
Improved Engagement: Understanding cultural and regional preferences helps craft messages that appeal to your audience, increasing participation and engagement.

By using this country and subregion mapping, you can better plan your marketing strategies and ensure your event attracts the right attendees from the right places.